Cheryl Ward

Executive Board Member & Group CEO

Cheryl Ward is the Group Chief Executive of the Family Fund and its wholly owned trading subsidiary, Family Fund Business Services. Cheryl was appointed as Group Chief Executive in 2013 having been Business Development Director of the Family Fund since 2009. In 2013 Cheryl launched FFBS as a way of sharing the expertise of the charity, helping other organisations to support their beneficiaries and raising funds for the charity. Cheryl has been recognised as a Social Entrepreneur in the 2022 index recognising the innovation of the FFBS model and social value it delivers.

Cheryl brings a wealth of experience from her previous careers within retail travel, financial services and retail corporate sales and business development.

Cheryl has overall responsibility for the Family Fund Group and is a Board Director of Family Fund Business Services, she is also a Governor of the charity Motability.