Our senior management team
Phil Henderson
Group Director of Income Generation
Phil joined FFBS in 2022 as Director, where he successfully led the team in driving growth and generating vital income to support Family Fund’s mission.
With over 20 years of senior experience in the retail sector, Phil brings extensive leadership and strategic expertise to his role.
In 2025, he became Group Director of Income Generation, broadening his remit to focus on driving growth and unlocking new opportunities across the Family Fund Group to maximise impact.
Mary Alcock
Head of Client Relations and Operations
Mary joined the FFBS team in 2021. Initially responsible for overseeing partnerships with clients, Mary now heads up the Client Relations and Operations teams, ensuring the best possible customer experience for our clients, and their beneficiaries.
Mary has decades of experience helping clients to deliver on their strategies and continuous improvement agendas as well as delivering operational excellence. Prior to joining FFBS Mary held a number of roles in the financial services sector helping both private and public sector client deliver on their strategic goals.
Ben Andrews
Head of Group Business Development
Ben joined the team in 2020 and plays a pivotal role in driving growth of the business. With over two decades of experience in sales, Ben has built a career rooted in purpose, specialising in business development for non-profit organisations and charities.
His approach combines strategic insight with a deep understanding of the social impact sector, enabling him to identify opportunities that align with both client needs and FFBS’s mission. Ben is passionate about building meaningful partnerships and creating sustainable solutions that serve communities across the UK.
Paul Oakley
Operations Manager
Paul joined FFBS in 2013. As Operations Manager, Paul oversees our Helpdesk function, day-to-day delivery of our grant assessment contracts, and manages key business systems. He helps to ensure that we support customers with their grant fulfilment as best as possible, and facilitates a cycle of continuous improvement so we can deliver on our clients’ needs.
Paul has gained a broad but in-depth understanding of FFBS business operations through his previous roles with us. These include providing customer service on the FFBS helpdesk, working as a data analyst, managing our supplier relationships, and even processing grant applications for Family Fund.
Helen Tillett
Supplier Relationship Manager
Helen joined FFBS in 2019. She is responsible for managing the day-to-day relationship with the FFBS suppliers and analysing their performance to ensure we are delivering the best possible service for our clients. She is also responsible for the research, development and onboarding of new products and suppliers for the continuous development of the business.
Helen has previously worked both in financial services and the public sector, with over 15 years’ experience in team management, customer services and data analysis.
Laura Cope
Account Manager
Laura joined FFBS in 2018, becoming an Account Manager in 2019. She is part of the Client Relationships Team and responsible for managing our partnerships with numerous local authorities, housing associations and charities.
After working as a drama teacher, she spent several years as a project manager in both the charity and arts sectors, focusing on inclusivity and working with underrepresented groups.
Amy Stone
Account Manager
Amy joined FFBS in 2022 as an Account Manager. Amy is part of the Client Relationships Team and is responsible for managing some of our existing partnerships with local authorities, charities and housing associations.
Prior to joining FFBS, Amy had worked for 12 years in various roles gaining experience in customer service, sales and most recently account management for a healthcare distribution company.
Andy Cunningham
Account Manager
Andy joined FFBS in 2025 as an Account Manager, forming part of the Client Relationships Team. Andy is responsible for managing our existing partnerships, mainly working with charity and local authority partners.
Andy has over 15 years’ experience in account management and sales management roles, working across the technology and telecoms sectors, before making the move to join FFBS.
Hayley Dempsey
Business Development Manager
Hayley joined the FFBS Business Development team in 2022, working with prospective clients to grow the business.
Hayley has over 10 years’ experience in sales and business development roles, across the pharmaceutical and recruitment sectors.
Jessica Massam
Business Development Manager
Jessica joined the FFBS Business Development team in 2025, working to onboard prospective clients to help the growth of the business.
Jessica has 13 years’ experience in procurement, sales, customer service, business development and people management. Most recently, Jessica worked for a private property developer in the student accommodation industry. Having worked primarily for private sectors, this is Jessica’s first experience within a public sector role, and she is keen to utilise her skills for a Social Enterprise.
Caitlyn Lowry
Business Development Manager
Caitlyn originally joined FFBS in 2022 as a placement student from the University of York and has been a part of the Business Development team in various roles since then. With a background in politics at university, she brings an understanding of social housing, charity and local government sectors to support in her role of building partnerships with prospective clients across these frontline organisations.
Leonie Wreglesworth
Business Development Manager
Leonie joined FFBS in 2026 as a Business Development Manager. With experience in business development, stakeholder engagement and relationship management, Leonie has a strong track record of building partnerships and supporting organisational growth. Her background includes working across customer focused and community driven environments, helping to create opportunities that deliver positive outcomes for organisations and the people they support. Passionate about collaboration and meaningful connections, Leonie is committed to furthering the mission and impact of FFBS.
Our board
Cheryl Ward, CBE
Group CEO
Cheryl is Chief Executive of the Family Fund Group, of which FFBS is a part. She joined the charity as Commercial Director in 2008, before becoming Group CEO in 2012 and was instrumental in founding FFBS in 2013 as a trading subsidiary to generate additional income for the charity.
Prior to joining Family Fund, Cheryl worked within the private sector supporting charities in their grant-making fulfilment, and has held a range of senior roles within financial services and retail travel.
In 2024, Cheryl was awarded a CBE for her services to social care.
Claire Locker
Group Director of Finance
Claire joined Family Fund in 1999, and has since progressed to her current role as Director of Finance.
Claire has overall responsibility for finance, procurement, risk and compliance and also acts as Company Secretary for both FFBS and the charity.
Mark Robson, CMG
Chair
Mark joined FFBS as Non-executive Chair in December 2022 to lead the Board in ensuring FFBS is effectively run and that high standards of governance are maintained.
For the past 15 years, Mark has led the global commercial businesses of one of the UK’s largest charities – the British Council – and previously had 25 years leadership experience in multi-national consumer product companies in the UK and overseas.
In the 2020 Queen’s Birthday Honours, Mark was made a Companion of the Order of St Michael and St George (CMG) for services to UK cultural relations.
Shona Elliott
Non-Executive Director
Shona joined Family Fund as a trustee and became part of the FFBS Board in 2021.
Shona has worked in communication roles throughout her career. Her greatest privilege was being mum to her first son, Harry, who lived a full and vibrant life while living with complex needs. Harry passed away at the age of 6, but she continues to work in his name following the example he set to make a joyful difference.
Ian Thomas
Non-Executive Director
Ian was born in Penrhiwceiber in the South Wales valleys. He originally trained as a youth worker and teacher, and ran youth centres in Hackney, Surrey, and Cardiff. Ian was the first Welsh director at the Alzheimer’s Society and later the Welsh Director for Scope. In 2013 he became the Chief Executive for Age Cymru. In 2017 he became CEO for Trivallis, a large Welsh housing association.
Ian currently runs his own business. He lives in Swansea with his wife, daughter and three cats.
Stephen McCartney
Non-Executive Director
Stephen joined the FFBS board as a non-executive director in early 2024.
Stephen has over 20 years of experience in retail and has held International Senior IT leadership roles, such as Global IT Director at Claire’s Accessories and, most recently, Chief Technology Officer at Iceland Digital, the fastest-growing online grocery retailer.